2 compete for title of Prescott's mayor

2 incumbents seek to keep alderperson seats

Posted 4/1/26

The Pierce County Journal composed and sent out election questionnaires to all candidates running in local races, including Pierce County Board, village boards, school boards, city councils, one …

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2 compete for title of Prescott's mayor

2 incumbents seek to keep alderperson seats

Posted

The Pierce County Journal composed and sent out election questionnaires to all candidates running in local races, including Pierce County Board, village boards, school boards, city councils, one municipal judge race and three town board races. We tried to craft the questions in order to allow for citizens to get to know candidates and how they feel about local issues, which affect residents in their everyday lives.

The questionnaires were sent by email to candidates almost three weeks ago. For those who did not respond, they were sent two reminder emails. If they did not respond, that is noted below.

Incumbents are marked with an asterisk *. These are the people you will see on your April 7, 2026 ballot.

To find your local polling place, which will be open 7 a.m. to 8 p.m. Tuesday, April 7, visit https://myvote.wi.gov/en-us/Whats-On-My-Ballot or contact the municipality directly.

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Bailey Ruona and Michael Gerke will square off for the Prescott mayor position, vacated by Rob Daugherty who chose not to seek re-election, while alderpersons Dar Hintz* (Ward 3) and Lindsey Sorenson* (Ward 4) are running for re-election unopposed.

Mayor

Name: Michael Gerke

While Gerke did not return the Journal’s emailed questionnaire, he posted this information on his Facebook page:

“I Michael Gerke am running for mayor to help guide this wonderful town. I am currently on the Prescott City Council, and I have been for the past two years. I also have lived in the Prescott area for the past 67 years, spending 56 in town. I graduated from the Prescott High School in 1974, got married in 1977, and had six children that all went to, and graduated from the Prescott High School. If you want to place your trust in someone that knows this town, please consider voting Mike Gerke for mayor.

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Name: Bailey Ruona

Prior elected office(s): Alderman at Large

Occupation/profession: Global Quality, Regulatory, and Risk Management Manager

Briefly describe your educational background and any work or volunteer experience you believe prepares you for service on the city council. My educational background and volunteer service have given me practical skills and a deep commitment to our community — experiences that have prepared me to serve effectively as Mayor of Prescott. Education: I earned a B.S. in Industrial Management from Metropolitan State University, which strengthened my abilities in operations, process improvement, and leadership. Right after high school, I also completed a degree in Marine and Motorsports Technology from Hennepin Technical College, building strong hands-on problem-solving, mechanical, and systems-thinking skills that I still apply today. Over the years, I’ve continued my professional development with courses in areas like process improvement (Measuring and Improving Work Processes through the University of Minnesota), mechanical drawings and GD&T, non-profit strategic planning, OSHA 10, and residential energy code requirements for mechanical systems.

Volunteer & Community Leadership: I currently serve as Vice Chair of the Hennepin Technical College Foundation, a nonprofit supporting students pursuing technical education and workforce skills. This role allows me to contribute to strategic planning and help empower the next generation in trade and technical fields.

While serving as Alderman At Large on the Prescott City Council (2018–2024) and as Chair of the Parks and Public Property Committee, I also contributed to key community initiatives in my official capacity and through related volunteer support:

  • For six years (April 2018 – April 2024), I served on the Board of Friends of Freedom Park, helping advance arts, culture, and recreation projects that directly aligned with my committee responsibilities.
  • I participated on the Coulee River Trails Steering Committee, where we advanced trail development and regional recreation projects benefiting Prescott residents. One memorable effort involved community collaboration on early trail-clearing, including using goats to manage buckthorn, demonstrating what we can achieve when local government and residents work together. These hands-on experiences — combined with my six years on the Prescott City Council, where I chaired the Parks and Public Property Committee — have given me real insight into local government, infrastructure, budgeting, parks and recreation, grant writing, and what it takes to deliver results for residents. I’m running for Mayor because I care deeply about Prescott, and I believe my technical and management background, nonprofit leadership, and direct experience on City Council make me ready to lead our city forward.

In what community/civic activities/organizations have you been involved? Have you served on any boards or committees and if so, which ones? Included in the answer above

What do you see as the most pressing issues in the city? Why? What solutions would you propose? Prescott faces the kinds of challenges that many small river towns are dealing with right now: aging infrastructure that’s putting pressure on our budgets, thoughtful growth that brings new opportunities but also creates tensions, and the important need to preserve the riverfront and parks atmosphere that makes our community so special. With my background in industrial management, hands-on technical training, and years of experience improving processes and managing operations, combined with my proven leadership on parks and recreation issues, I’m well-equipped to tackle these challenges head-on. My six years as Alderman At Large — including chairing the Parks and Public Property Committee — means I already understand the inner workings of city government and don’t have the usual learning curve most new mayors face. These issues are solvable with focused, practical leadership — the kind I’ve delivered throughout my time on the City Council.

What motivated you to run for this position? After six rewarding years serving as Alderman At Large on the Prescott City Council — including chairing the Parks and Public Property Committee — I’ve developed a deep appreciation for our community and the people who call Prescott home. I decided to run for Mayor simply because I care deeply about our city. Prescott is a special place — a welcoming river town with strong neighborhoods, beautiful parks and trails, and hardworking families and businesses. I want to help keep it that way for years to come. My motivation comes from a desire to continue serving the community I love. During my time on the council, I’ve had the privilege of working on projects that improve quality of life — from advancing riverfront improvements and trail development to supporting our parks and public spaces. I’ve seen how thoughtful planning and steady leadership can make a real difference in addressing challenges like infrastructure needs, utility costs, and responsible growth while preserving the character that makes Prescott unique.

Elected officials often faces strong public opinions on social media and at meetings. How would you approach decisions when the community is divided on an issue? In our close-knit river town, it’s natural for people to see things differently. My approach is straightforward:

  • Listen first — I make time to hear all perspectives from residents, families, and business owners.
  • Find common ground — Most of us want the same things: affordable living, strong parks and trails, and a vibrant community we’re proud to call home.
  • Use facts and practical solutions — Drawing from my industrial management background and six years on the City Council, I focus on data-driven decisions that are fair and sustainable.
  • Collaborate for balanced outcomes — I work with council, staff, and the community to build trust and deliver results that benefit everyone. I care deeply about Prescott.

My goal is simple: lead with respect, transparency, and a genuine commitment to moving our city forward together.

The area is rapidly developing and changing. How do you think the small-town feel of the city and its historical characteristics should be preserved while accommodating growth? I care deeply about preserving the small-town charm and rich historical character that make Prescott so special. Our river-town heritage, historic downtown, welcoming neighborhoods, and beautiful riverfront parks are what draw people here and keep families rooted. During my time on the City Council and as Chair of the Parks and Public Property Committee, I worked to enhance our community while respecting what makes us unique.

What is your approach to funding critical infrastructure and service needs while ensuring responsible, sustainable fiscal management? My approach is straightforward and grounded in common sense:

  • Prioritize essential projects based on safety, long-term cost savings, and community benefit, using data and thorough planning.
  • Aggressively pursue grants and external funding — as I helped do with over $1 million for riverfront improvements and DNR grants for parks and trails — so local taxpayers aren’t shouldering the full burden.
  • Focus on efficiency and process improvements — drawing from my industrial management background to reduce waste, phase projects responsibly, and control costs before asking residents to pay more.
  • Maintain transparency and balance — with modest, justified rate adjustments only when necessary (like the recent water rate steps for aging mains and treatment needs) and keeping overall property tax increases low, as seen in the proposed 2.1% levy rise for 2026.
  • Collaborate with council, staff, and residents to find balanced solutions that protect our small-town character while investing in the future.

Name one thing you feel the city and/or city council could do better. Prescott is a wonderful community, and our City Council, staff, and residents all share the same goal: making our river town even better for families, seniors, and local businesses. Every organization can continue to grow and improve. In my experience serving six years on the Council, including as Chair of the Parks and Public Property Committee, I’ve seen how much we can accomplish when we work together.

In one sentence, what makes the city worth investing in? Prescott is worth investing in because it offers a rare blend of stunning natural beauty and genuine small-town charm. Located at the confluence of the St. Croix and Mississippi Rivers, our community features beautiful riverfront parks and trails, historic downtown buildings, welcoming neighborhoods, and easy access to the Great River Road. It’s a place where families can put down roots, businesses can grow, and visitors feel the warmth of our heritage. During my time on the City Council, I’ve seen how thoughtful investments in our riverfront, parks, and infrastructure enhance quality of life while preserving what makes us special.

How would you approach transparency and procedural clarity as a council member? Transparency builds trust in our city government. As Mayor, I will:

  • Make budgets, meeting materials, and project updates easy to find and understand online.
  • Explain major decisions—like infrastructure and utility rates—in plain language.
  • Provide regular opportunities for residents to ask questions and share feedback.

During my six years on the City Council, I worked to keep people informed. I’m committed to open, honest communication so Prescott families can trust how their tax dollars are used while we preserve our small-town values.

Why should you be elected? I’m running for Mayor because I care deeply about Prescott and want to continue serving our community with the experience and commitment it deserves. With six years as Alderman At Large — including chairing the Parks and Public Property Committee — I’ve helped advance riverfront improvements, trail development, and projects that enhance our quality of life while respecting our small-town charm and historic character. My background in industrial management gives me practical skills to address key challenges like infrastructure needs, utility costs, and responsible growth — always focusing on transparency, fiscal responsibility, and solutions that put residents first. Prescott is a special river town. If elected, I’ll work collaboratively with the Council, staff, and all of you to keep it affordable, vibrant, and true to the friendly community we love. I humbly ask for your vote on April 7 so we can build on the progress we’ve made together.

How can people reach you? Bruona@proton.me

Alderperson 3

Name: Dar Hintz*

Previous elected office(s): Council member since 2017

Occupation/profession: Utility Specialist, City of Cottage Grove MN

Briefly describe your educational background and any work or volunteer experience you believe prepares you for service on the city council. Before serving on the Common Council, I worked for the City of Prescott, which has been valuable, firsthand knowledge of city operations, utility services, and resident needs. I currently work for the City of Cottage Grove, continuing my career in municipal government and strengthening my expertise in public service, utility operations, and resident engagement. In addition to my public service, I have volunteered for over 13 years working with inmates at both the St. Croix County Jail and Pierce County Jail. My volunteer work reflects a deep commitment to community support, rehabilitation, and outreach.

In what community/civic activities/organizations have you been involved? Have you served on any boards or committees and if so, which ones? As a council member I have served on the following committees: Public Works, Fire and EMS, Health and Public Safety, Ordinance, Licensing and the Personnel Committee.

What do you see as the most pressing issues in the city? Why? What solutions would you propose? The biggest issues facing the City of Prescott are infrastructure, public safety, and maintaining a strong community as we grow. We need to stay on track with road repair and replacement and continue investing in clean, reliable water systems—those are essentials residents depend on every day. Public safety is also critical. That’s why I support moving forward with the planning and construction of a new public safety building to ensure our emergency services have what they need. At the same time, we need to continue improving our riverfront, support local businesses, and strengthen partnerships—especially with our school district and community resources like the food shelf.

What motivated you to run for this position? What motivated me to run for the City Council in Prescott was my strong connection to this community. I’ve been a resident since 1991 and worked for the city, so I’ve seen firsthand how local decisions impact residents. I wanted to be part of those decisions—to help ensure we maintain strong services, plan responsibly, and support our community as we grow. My goal has always been to bring a practical, informed approach and make sure residents have a voice in the process.

Elected officials often faces strong public opinions on social media and at meetings. How would you approach decisions when the community is divided on an issue? In a city like Prescott, not every decision will make everyone happy—but every decision should be made thoughtfully, transparently, and based on reliable information. I make sure all voices are heard, ask questions, and rely on data and staff expertise. At the end of the day, my responsibility is to make decisions that are fair, responsible, and in the best interest of the entire community.

The area is rapidly developing and changing. How do you think the small-town feel of the city and its historical characteristics should be preserved while accommodating growth? Preserving Prescott’s small-town feel while accommodating growth is about intentional planning and maintaining community identity. As development continues in Prescott, it’s important that growth is guided by clear expectations. That includes zoning, design standards, and long-term planning that ensure new development fits the character of the community. Our riverfront and historic areas are key parts of Prescott’s identity, and continued investment in those spaces helps maintain the charm and uniqueness of the city. At the same time, supporting local businesses and community events helps preserve that small-town atmosphere. Growth shouldn’t come at the cost of losing what makes Prescott special—it should enhance it. It’s also important to engage residents in planning decisions. Community input helps ensure that growth reflects the values of the people who live here. The goal is to strike a balance—welcoming responsible growth while protecting the character, history, and sense of community that define Prescott.

What is your approach to funding critical infrastructure and service needs while ensuring responsible, sustainable fiscal management? In Prescott, that means using strong capital improvement planning to stay on track with infrastructure like roads, water systems, and public safety facilities—while avoiding costly delays. We also need to balance investments with affordability, look for efficiencies, and pursue outside funding when possible. It comes down to making smart, long-term decisions that protect taxpayers while maintaining reliable city services.

Name one thing you feel the city and/or city council could do better. Residents want clear, consistent information, especially on projects, infrastructure, and decisions that impact them. We can do a better job being proactive, not just reactive. That also includes strengthening collaboration—like regular meetings with the school district and ongoing engagement with the community. Better communication builds trust, and that benefits everyone

In one sentence, what makes the city worth investing in? Prescott is worth investing in because of its strong community, strategic location, growing economy!

How would you approach transparency and procedural clarity as a council member? In Prescott, that means making sure residents understand what decisions are being made, why they’re being made, and how they impact them. I support clear agendas, accessible information, and explaining decisions in plain language. Transparency builds trust, and procedural clarity ensures everyone understands the process—not just the outcome.

Why should you be elected? I have been a resident of Prescott since 1991, and this community is where my family has grown and stayed. That long-term connection gives me a deep understanding of what matters most to residents. In addition, my background working in municipal government—including my current role with the City of Cottage Grove—along with my experience serving on the council since 2017, allows me to approach decisions with both practical knowledge and accountability. I understand how city operations, budgeting, infrastructure, and service delivery all connect—and how those decisions directly affect people’s daily lives. Most importantly, I am committed to serving the community with transparency, responsibility, and a focus on long-term success—whether that’s maintaining infrastructure, supporting public safety, or ensuring Prescott continues to be a great place to live and raise a family.

How can people reach you? Residents can reach me anytime—I believe being accessible is part of the job. In Prescott, I’m available by email, phone, or in person, and I encourage residents to reach out with questions, concerns, or ideas. Open communication is very important to me. My contact information is available on our city website or by contacting our City Administrator.

Prescott City Council, April 2026, election, mayor, alderperson, Wards 3 and 4, Prescott, Wisconsin