RIVER FALLS – First National Bank of River Falls (FNBRF) is pleased to announce Steve Pfeiffer as its new Senior Vice President-Chief Financial Officer (CFO). Pfeiffer joined FNBRF on February 3, 2025.

With over 25 years in banking and public accounting, Pfeiffer has held leadership roles across Wisconsin and Minnesota, specializing in financial strategy, compliance, and operations. Most recently, he served as CFO at Hiawatha National Bank in Hudson. His extensive experience in financial oversight and risk management will be invaluable to FNBRF.

Pfeiffer and his family are deeply rooted in the River Falls community. He and his wife, McKenna, stay actively involved in the community while raising their two children, Sophia (seventh grade) and Griffin (fifth grade). Pfeiffer enjoys coaching youth sports and looks forward to continuing his commitment to giving back. His passion for both family and community makes him a perfect fit for FNBRF, and he’s excited to contribute both professionally and personally in River Falls.

“We are excited to welcome Steve to our team,” said President & CEO Jeff Johnson. “His leadership, expertise and community service background will strengthen our financial strategies and support our mission.”

First National Bank of River Falls is an independently owned and operated community bank in Western Wisconsin, founded in 1904 with two office locations in River Falls and Prescott. They are a member of the Independent Community Bankers Association and Wisconsin Bankers Association. First National Bank of River Falls strives to exceed customer expectations with integrity and commitment. Holding all employees to this high standard is why First National Bank of River Falls has made such an impact in its communities. Visit www.fnbrf.com to learn more.

Submitted by First National Bank of River Falls