How do you deal with fear? In marketing everyone knows you can sell some – thing using fear as a mo – tivator. Fear of bad breath drives a multimillion dol – lar industry for …
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How do you deal with fear?
In marketing everyone knows you can sell some –
thing using fear as a mo –
tivator. Fear of bad breath drives a multimillion dol – lar industry for everything from toothpaste to mouth wash. You can't turn on television without being presented with the fear of bad breath and how to solve it.
But as we enter into a new year a lot of people are still gripped with fear of the Covid crisis, a contentious election, the economy and if you can pay the rent. This fear is real and dealing with it on a personal level will dictate how to adjust to ev –
eryday living.
For starters let's take a look at fear and how it af – fects us.
A very wise friend of mine once said, "95% of what we are afraid of nev – er happens!" So why let it control your life? You con – trol what you can control and trust the rest fall into place.
In this great nation of ours, there is an unseen sense of what is right. Con – sider it as fate, but people in our free and open society just know what is right. We have all been raised with a sort of sixth sense to sniff out what just doesn't sound right.
Personally, I have a deep respect for the combined good sense of the American people. It always leads us to do what is right and helps correct something that does not pass the smell test.
So, trust in the common sense of the American peo – ple and don't worry about that 95%.