RIVER FALLS – The University of Wisconsin-River Falls will launch its inaugural Impact Week Dec. 1-5, expanding the spirit of Giving Tuesday into an entire week dedicated to generosity, community and student success.

Impact Week will spotlight the UWRF Impact Fund, the university’s most flexible and powerful source of support. Unlike restricted gifts, which are designated for specific purposes, unrestricted gifts fuel the foundation of UWRF’s success. They help support the Advancement team, whose work last year alone helped raise more than $4 million for the UWRF Foundation-dollars that directly supported scholarships, programs and opportunities for students.

“Every gift to the Impact Fund multiplies its impact,” said Rick Foy, assistant chancellor for University Advancement. “When you invest here, you’re not just supporting one project, you’re fueling the people who connect generosity to scholarships, innovation and life-changing opportunities for our students.”

Throughout the week, alumni, friends and the campus community are invited to join the fun by supporting the Impact Fund and engaging in Duel of the Decades, a spirited throwback challenge on social media, where alumni can vote on favorite styles, share memories and celebrate their Falcon pride.

How to participate in Impact Week:

• Give: Make a gift to the UWRF Impact Fund at students.uwrf.edu/give/impact-week. Gifts can be made now through Dec. 31.
• Engage: Join the Duel of the Decades on the UWRF Alumni Association social channels, vote in fun decade throwdowns and share alumni memories.

Facebook.com/UWRFAlumniAssociation

Instagram.com/uwrfalumni

Linkedin.com/company/uw-river-falls-alumni-association/

• Celebrate: Follow along as stories of student success and alumni generosity are shared throughout the week.

Impact Week invites Falcons everywhere to come together, give back and make a big impact heading into 2026.

For more information, visit students.uwrf.edu/give/impact-week.
The UW-River Falls Foundation partners with alumni, donors and friends to provide critical support for students, faculty and programs across the university. Established in 1948, the Foundation exists to inspire philanthropic investment that fuels access, innovation and opportunity at UW-River Falls. Each year, the Foundation distributes more than $1.2 million in scholarships to 1,500+ students and provides resources that strengthen academic programs, hands-on learning experiences and campus priorities.

In fiscal year 2024, the Foundation raised more than $4 million to sustain scholarships, programs, facilities and student success. Every gift, no matter the size, makes a difference. By investing in the UWRF Impact Fund, donors help create a multiplier effect, fueling the fundraising that fuels the future of Falcons.

Submitted by UW-River Falls