RIVER FALLS – The Wuethrich Family/Grassland Dairy Center of Excellence at the University of Wisconsin-River Falls will now be able to produce even more tasty dairy foods, thanks to the donation of a milk-hauling truck by a regional automotive dealer, Cernohous Chevrolet of Prescott.
The Chevrolet Silverado 3500 HD will haul a milk tank filled to its 8,600-pound capacity from Mann Valley Farm to the dairy pilot plant on campus, tripling the plant’s daily production capacity.
“The truck will make a significant impact, allowing us to operate more efficiently and take advantage of our production center’s full capabilities,” said Rueben Nilsson, plant manager.
The ability to expand production is important as the dairy pilot plant seeks to increase wholesale distribution of cheese and ice cream, Nilsson said. Those products, marketed under the Falcon Creamery name, are being sold at more and more regional locations.
Beth Johnson, Cernohous Chevrolet human resources director, said the auto dealer is proud to partner with UWRF and excited to support the growth of the university’s dairy program.
“After touring the Wuethrich Family/Grassland Dairy Center of Excellence, we were thoroughly impressed by the creamery and the hands-on learning opportunities the plant offers,” Johnson said. “It’s inspiring to see how UWRF is shaping the future of the dairy industry.”
UWRF received the truck July 7.
“We’re grateful to Cernohous Chevrolet for stepping up to partner with UWRF,” said Rob Jaynes, UWRF advancement officer. “This collaboration is a shining example of a regional business leader teaming up with UWRF to transform challenges into solutions.”
Submitted by UW-River Falls
