After the hustle and bustle of the holidays are over, the dead of winter hits. Cold temperatures abound and the winter blues may set in, especially when snow is absent for those who love it. What to do?

The Prescott Area Chamber of Commerce, the Prescott Tourism Committee and the Prescott Foundation have a solution: Winterfest. Activities, live music and specials at local businesses will chase those winter blues away.

“The goal of Winterfest is to help bring business into the Prescott community in the heart of winter when seasonal business is slower,” said Chamber President Chad Steger. “We are trying to promote shopping and eating locally and promote overnight stays as a way to showcase everything Prescott has to offer.”

Visitors will have a wide range of activities to choose from, young and old alike:

• Kids can paint their own birdhouses from 10 a.m. to 5 p.m. at Freedom Park (200 Monroe St.)
• Bean bag tournament at The Old Ptacek’s Event Center; registration begins at 10 a.m., pool play at 11 a.m. Cost is $40 per two-person team with 100% payout; pool play with double elimination tournament. For more information message the Prescott Cornhole League.
• Fire & Ice yoga by Bodhi Studio; begins at 11 a.m. A 75-minute burn + soul class, followed by a cold plunge and cranberry mocktails. Enter to win a self-care basket and three free classes to gift a friend.
• Euchre Tournament at Prescott Tap; starts at noon, featuring 20 teams of two players.
• Bingo at Muddy Waters from 1-3 p.m. Free with a non-perishable donation for the Prescott Community Food Pantry.
• Meat raffles at Scab’s and No Name Saloon, both at 3 p.m.
• Coulee by Candlelight Snowshoe/Hike at Magee Park, from 5-8 p.m. Snowshoes will be available through Prescott Community Education for $5, or bring your own. Enjoy hot chocolate, wine, beer, and treats around a fire. Trek the loops at your own pace as many times as you'd like. Come when you want, leave when you need. Restrooms are not available onsite, so plan accordingly.
• Concert at The Old Ptacek’s Event Center, featuring the Dweebs and the Babysitter & Her Boys.
• DJ Skogger at 8 p.m., Scab’s Place
• DJ at Two Rivers, starting at 9:30 p.m.

“To show our support for the local businesses we are offering free entry to the concert by showing a same-day receipt at the door, from any of the participating businesses. Participating businesses include sponsors, event hosts or anywhere offering a special,” Steger said.

The Prescott Tourism Committee and business owners ran Winterfest the past two years, Steger said. However, this year Winterfest was on the verge of not being held; the Prescott Chamber decided to take things over and focus on activities not as weather dependent as ice sculptures (featured in previous years). The hope is an indoor concert and business specials will bring people to town, and together.

“Winterfest is a collaboration of businesses in Prescott showing we are more than a seasonal, pass through town in the summer,” Steger said. “While we appreciate the bikers, boaters and sightseers all summer long, we have so much more to offer as a destination the whole year round. We have some of the best shops, restaurants, parks and business owners around and that doesn’t change just because the weather got cold.”

A full list of details can be found on the Facebook Winterfest event page or at www.chamberofprescott.com/winterfest