Purina Hager City invites pet owners to help support domestic abuse survivors and their pets through the Purple Leash Project

Posted 9/23/26

HAGER CITY — Purina Hager City is inviting pet owners in and around Hager City to help support domestic abuse survivors and their pets through the Purple Leash Project. From Sept. 1 through Nov. …

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Purina Hager City invites pet owners to help support domestic abuse survivors and their pets through the Purple Leash Project

Posted

HAGER CITY — Purina Hager City is inviting pet owners in and around Hager City to help support domestic abuse survivors and their pets through the Purple Leash Project. From Sept. 1 through Nov. 15, 2026, Purina will donate five cents for every purchase of specially marked packs to RedRover, up to $500,000.

The Purple Leash Project, a partnership between Purina and RedRover, helps create more safe spaces for domestic abuse survivors and their pets. Nearly half of domestic abuse survivors delay leaving because they cannot take their pets with them, while only 20 percent of domestic violence shelters in the U.S. accept pets. Through the Purple Leash Project, Purina is helping domestic violence shelters become more pet-friendly by providing grants and resources that support facility improvements, supplies and veterinary care for survivors’ pets.

“Through the Purple Leash Project, Purina is helping create more safe spaces for domestic abuse survivors and their pets,” said Robinson Galvao, Purina Hager City factory manager. “We are proud that pet owners in our community can join this effort simply by purchasing specially marked Purina products and support a cause that our associates champion each year.”

Specially marked Purple Leash Project packs are available nationwide at participating retailers, including Purina Beneful, Busy Bone, Cat Chow, Fancy Feast, Pro Plan, Tidy Cats and Friskies Party Mix. Each eligible purchase helps support Purina and RedRover’s work to help survivors find safety alongside their beloved pets.

Through the Purple Leash Project, Purina has awarded more than $2 million in grants to 62 domestic violence shelters across the country. Purina volunteers have also dedicated more than 2,500 hours to renovating shelters and helping make them pet-friendly havens.

To learn more about the Purple Leash Project, visit www.Purina.com/PurpleLeashProject.

Submitted by Purina Hager City

Purina Hager City, Purple Leash Project, RedRover, domestic abuse survivors, pets, Hager City, Wisconsin