Becky Beissel

It’s impossible not to feel the excitement surrounding new development across our community. From the Gerrard Apartment Building and Kwik Trip in the Crossing Meadows district to the Workhorse housing development near Golf Course Lane and (possible) Pinnacle Development on the Klaas property, there’s no shortage of activity happening in our village’s “fringes.” However, I want to take this opportunity to assure you that our focus on the heart of Ellsworth—our downtown districts—remains stronger than ever.

It’s no secret that our downtown areas have work to do, but investing in these districts is worth every ounce of effort. Research consistently shows that a healthy and vibrant downtown boosts economic health, strengthens property values, reduces sprawl, and enhances the quality of life in a community. Downtowns are where jobs are created, small businesses are nurtured, and the community’s options for goods and services grow. Most importantly, a thriving downtown is a symbol of pride and history, a place where residents and visitors experience the essence of our community.

Speaking of history, have you ever wondered why Ellsworth has two distinct downtowns? It all goes back to the late 1800s when the railroad came to town. At that time, what I now call “Uptown” was the established hub, home to the county courthouse and a flurry of activity. However, the steep hill made it impossible to bring the railroad tracks “up the hill,” so the line was built in what we now call East End. With the new depot, East End flourished into a bustling hub of commerce and even became its own separate community for many decades, complete with its own post office and zip code.

For many who grew up here, like me, East End holds a special place in our hearts. I fondly remember running errands with my dad—stopping at the feed store, dropping of a letter at the post office, and even tagging along for haircuts at the local barber. Over time, however, this once-thriving area began to show its age. Now, it’s time to breathe new life into East End and restore its place as a vibrant cornerstone of our community.

I’m thrilled to share that we’ve taken a major step forward in this effort. The Village of Ellsworth has been awarded a $1.57 million Agricultural Road Improvement Program (ARIP) grant from the State of Wisconsin to fund critical infrastructure improvements in East End. This project will include the reconstruction of Wall and Morse Streets, complete with new sidewalks, curb and gutter, and stormwater systems. Additionally, we’ll upgrade water and sewer systems and incorporate streetscaping to enhance the area’s aesthetic appeal. We’re also exploring additional funding and grant opportunities to expand the project to Broadway Street, ensuring a comprehensive transformation of the district.

Revitalizing East End is about more than just infrastructure; it’s about reimagining the possibilities for what this space can mean to our community. A vibrant downtown isn’t just a collection of buildings and businesses—it’s where small businesses find their footing, local entrepreneurs bring dreams to life, and residents feel a sense of belonging and pride.

When a downtown thrives, it attracts visitors and new residents alike, boosting the local economy and creating a ripple effect of positivity throughout the community. It’s no coincidence that cities and towns throughout history—from ancient Greece to modern-day main streets—have always centered around a communal gathering space. Downtowns foster connection, belonging, and identity.

The revitalization of East End is an opportunity for us to honor our past while shaping our future. As we move forward, I encourage you to share your ideas, hopes, and dreams for what this district could become. Together, we can create a space that reflects the best of Ellsworth—a place where history meets progress, where pride and connection flourish, and where our community comes to life.