RIVER FALLS – “Little did we know when we planned on the theme back in November that we’d actually be able to golf in February,” joked Executive Director Russ Korpela as he kicked of the River Falls Area Chamber of Commerce & Tourism Bureau annual dinner Thursday, Feb. 8 at Kilkarney Hills. The event featured a “Caddyshack” theme, complete with gophers, golf polos, and visors.

Chamber Board Chair Sheri Marnell, director of the St. Croix Valley Business Innovation Center, assured those in attendance the chamber would not exist without the businesses in the room.

“This year we steer the sail in a slightly different direction,” she said while speaking of the 2023 highlights and 2024 hopes.

The priority of the organization will remain its members, which total 300+. A climate survey will be going out to members, along with the launch of a new marketing campaign that will be detailed at the April 4 State of the Chamber business breakfast. Members will also the launch of an online member dashboard, so stay tuned.

The chamber is also planning to renew its commitment to promoting tourism in “Western Wisconsin’s Hometown.” A new tourism website, experienceriverfalls.com, urges people to visit and feel like River Falls is their friendly hometown, a place of iconic taverns, tree-lined streets, festivals year-round, mouth-watering food and craft beverage, live music and outdoor adventures, Korpela said. River Falls is a safe, friendly place to have fun.

He teased the lineup and tickets will be released this week for the 2024 Bluegrass, Bourbon & Brews festival, set for April 19-21. Korpela also spoke about the record-breaking attendance at River Falls Days in 2023 and thanked Mayor Dan Toland for funding the fireworks in 2023 and for the 50^th anniversary in 2024. And, a new signature community event will be announced this fall.

“Tourism and special events especially help our retail members,” Korpela said. “They are a great return on investment.

The Chamber will also be launching a “shop local and community news” podcast, featuring local business owners. 2024 will be an exciting year in River Falls, from the sound of it. Make sure to watch their websites, social media and the Journal for updates.

Awards

Gary Lubich accepted the award for 2023 Citizen of the Year to a standing ovation. The Chamber described him as “a true River Falls treasure” who embodies the spirit of dedication and service.

Lubich is a past commander of the Sons of the American Legion and custodian for River Falls School District.

“He has tirelessly contributed countless hours to the community,” the Chamber stated. “From fundraisers to Legion events, Gary is at the forefront, showing unwavering support.

“His volunteerism extends to schools, chicken fry events, and River Falls Days celebrations. A passionate supporter of both the Wildcats and Falcons, Gary takes immense pride in his work with the RF School District.”

Lubich will serve as the grand marshal of the 50^th annual River Falls Days parade in July.

“I want to thank those who nominated and voted for me,” Lubich said. “The Legionnaires, my friends. I’m really honored to accept this award.”

Pauline Williams and Paul Steiner were also nominated for the honor.

Other award recipients included:

Large Business of the Year: First National Bank of River Falls, with other nominees The Sycamore of River Falls Rise Baking/Best Maid Cookie Company

First National Bank of River Falls, founded in 1904, has donated to more than 100 community organizations and its employees have logged more than 3,200 volunteer hours in 2023.

Small Business of the Year: Johnnie’s Bar; other nominees were The Table on Main and Swinging Bridge Brewing

Korpela said Johnnie’s sponsors a number of teams and community fundraisers. The bar has been a staple in River Falls since 1946 and has been under the dedicated ownership of Dave & Cheryl Dintemann for almost 20 years.

Nonprofit of the Year: Adoray; other nominees were Turningpoint Victims for Domestic & Sexual Violence and Wiley’s Wardrobe at River Falls High School

Adoray, led by CEO Amanda Gustafson, has provided home health, home rehab therapy, palliative and hospice care since 1995. The organization served over 1,100 families in 2023 and tallied more than 15,000 volunteer hours. Treasures from the Heart stores are one of the main fundraisers for the organization.

Chamber Ambassador of the Year: Monica Robey, Steiner Plumbing

Chamber Champion: River Falls FFA Alumni

The River Falls Chamber of Commerce & Tourism Bureau has been promoting and supporting the community since 1955. To learn more, visit rfchamber.com